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Shimmer Research Launches [email protected] Platform to Enable At-Home, Online Psychophysiological Neuromarketing Research

By Shimmer Research
行业新闻

 [email protected]™ assesses participants’ emotional responses to a wide variety of entertainment, advertisements, marketing materials, and other stimuli in their own home

Shimmer Research, a global leader in wearable technology for research applications, today announced the launch of its [email protected] remote psychophysiological monitoring system, allowing participants’ emotional responses to entertainment and marketing materials to be evaluated from comfort of their own home.

[email protected] assesses participants’ psychological and emotional arousal level using a galvanic skin response (GSR) sensor, which measures changes in sweat gland activity. It also tracks their heart rate using a photoplethysmogram (PPG) sensor, which uses light absorption to measure changes in blood volume in their capillaries. These indicators provide moment by moment assessment of the participants’ emotional response to different stimuli.

“These metrics can be used to evaluate participants’ responses to almost any kind of stimuli, including TV ads and programs, website content, and even ethnographic experiences at home. [email protected]’s ease of use, accuracy, and scalability will make neurometric research much more accessible, accelerating the adoption of this valuable intelligence in mainstream marketing research,” said Geoffrey Gill, president of Shimmer Americas. 

Shimmer developed this in-home application in partnership with MediaScience™, a leading media research company, that has launched STREAMPULSE NEURO™, a neurometric in-home panel powered by [email protected] technology. “We share Shimmer’s enthusiasm for applying neurometric research more broadly and exploring neuromarketing’s full potential through this technological advance. By creating this in-home consumer panel for our clients, we provide access to conduct quality, real-time media research turning living rooms into neuro labs,” said Dr. Duane Varan, CEO of MediaScience.

媒体科学/HARK Connect™ 合伙人 Elissa Moses 表示:“在家中使用 Shimmer 指标使行业能够进行准确的响应测量,尤其是在最自然的消费环境中对节目和广告进行测量。” “我们还使用我们的 HARK Connect 在线平台进行定性跟进,以全面了解 STREAMPULSE NEURO 消费者的反应。”

“Shimmer is very excited to work with MediaScience to launch [email protected] Out of the gate, we can provide top-notch turnkey services together,” said Mr. Gill. 

技术概览

[email protected] is easy to use. Each panelist simply attaches the NeuroLynQ sensor to their wrist, the PPG sensor to their index finger and GSR electrodes to their middle and ring fingers. Velcro wraps hold each piece comfortably in place. A Bluetooth dongle inserted into a USB port on their computer transmits data in real time from the [email protected] sensors to the researcher’s network for analysis. Results are clear and easy for researchers to interpret.

Additional information about the new [email protected] system can be found at //www.NeuroLynQ.com.

关于媒体科学

媒体科学 是一家提供家庭和实验室研究的私人媒体研究公司。其研究涵盖多个平台上的受众和消费者趋势,包括移动应用程序、视频游戏、在线出版物、虚拟现实耳机等可穿戴技术、热门电视节目以及从体育到政治的实时电视广播。其 HARK Connect 部门专注于在家中、在线和设施中使用 StreamPulse™ 面板进行定性研究。欲了解更多信息,请联系 www.mediasciencelabs.com or www.harkconnect.com.

关于微光研究

Shimmer Research 的客户遍布超过 75 个国家/地区www.shimmersensing.com) 是一家领先的可穿戴技术服务和传感器制造公司,总部位于爱尔兰都柏林。 Shimmer 专注于三个业务领域:神经营销、临床研究和学术研究。其旗舰 NeuroLynQ 平台正迅速成为神经营销研究的事实上的标准。欲了解更多信息,请访问 www.NeuroLynQ.com.